I’m a New Hampshire native that studied architecture in college, started my career in sustainable tourism, and managed to fall into marketing by accident - but the mix of strategy, creativity, problem solving, and data analysis stuck.

I’ve spent 13+ years working across nearly every corner of marketing, from brand and organic growth to influencer, paid social, and PPC. That well-rounded experience helped me build practical, performance-driven strategies that work for real businesses, not just slide decks.

I take a methodical, data-driven approach that combines AI tools, machine learning, continuous testing, and creative account structures to deliver tailored solutions that produce measurable, real-world results.

When I’m not optimizing digital campaigns, I can usually be found outside - training for my next marathon, hiking in the White Mountains, or cycling with my family.