Testimonials
Real feedback from businesses I’ve partnered with, focused on results, collaboration, and long-term growth.
Colleen Woods-Heikka
“I’ve had the opportunity to work with Ryan across three different companies, starting at TripAdvisor and then partnering with him again to support paid social efforts at multiple organizations. Each time, Ryan ramped incredibly quickly and operated like a true extension of our internal team. He brought a disciplined, rapid-testing mindset—across creative, audiences, channels, and account structure—that consistently unlocked new performance gains. His recommendations led to increased investment while significantly improving efficiency and lowering acquisition costs.
Beyond results, Ryan is a great strategic partner: thoughtful, proactive with new ideas, and always providing clear, actionable weekly reporting and insights. He’s easy to onboard, easy to trust, and a real asset for any team looking to scale growth efficiently.”
Sr. Director Marketing B2B, Taxwell
Sari Lash
"Ryan has become an immensely valuable pillar of our company's lead-gen strategy. He brings a proactive, problem-solving approach to PPC work and has found innumerable ways to make our ads more efficient and more targeted, lowering CPC dramatically and increasing our brand's visibility in front of relevant leads. Best of all, he does so with a level of transparency and integrity that has given me confidence that our budget--and account on the whole--is managed as if it were his own."
Director of Brand & Culture, 25N Coworking
Owner, Measurement Has CompanyErika McCarthy
“I have worked closely with Ryan across multiple accounts and can say without hesitation that he is one of the most thoughtful and reliable performance marketers I have partnered with. His communication is consistently responsive, clear, and proactive, often anticipating questions before they are asked and following up to ensure nothing falls through the cracks.
Ryan has a strong command of paid search strategy and is particularly effective at translating complex platform behavior into practical, actionable recommendations. Whether diagnosing delivery issues, auditing search terms, refining PMax structures, or proposing cost-saving strategies, he brings a data-driven perspective and explains his rationale in a way that builds confidence and alignment. His updates are thorough but never overwhelming, striking the right balance between detail and efficiency.
What I value most is his ownership mindset. He does not simply execute tasks; he evaluates performance holistically, flags risks, proposes alternatives, and clearly outlines next steps. He is also highly adaptable—comfortable moving quickly when needed, but equally willing to pause, test, and validate before making changes.
Beyond his technical skill, Ryan is a dependable and collaborative teammate. He is respectful of time, flexible with scheduling, and communicates with professionalism and good judgment, even in fast-moving or ambiguous situations. He has earned my trust as someone who can manage accounts independently while keeping stakeholders well-informed. Any team would benefit from having him as a strategic partner in their marketing efforts.”